How to use video to generate leads

 Still from Hilary Clinton's official campaign announcement video "Getting Started".

Still from Hilary Clinton's official campaign announcement video "Getting Started".

Use video to build an emotional connection with your audience.

One way to do this is by creating a Brand Documentary. Hilary Clinton’s Getting Started video a great example. It demonstrates the impact of great storytelling and cinematography. It’s shot handheld and ignores the rule of thirds during testimonials for a less produced look, creating a more authentic connection with the viewer.

More than 4.5 million people have viewed the video.

You cannot expect people to watch - let alone share - your video unless it connects with them and leaves them with something: more understanding, awareness, or a call-to-action. And when you combine great video with innovative marketing tools like seamless email collection, you have an influential way to generate leads - the ultimate challenge of any burgeoning campaign, business, or non-profit.