Use video to build an emotional connection with your audience.
One way to do this is by creating a Brand Documentary. Hilary Clinton’s Getting Started video a great example. It demonstrates the impact of great storytelling and cinematography. It’s shot handheld and ignores the rule of thirds during testimonials for a less produced look, creating a more authentic connection with the viewer.
More than 4.5 million people have viewed the video.
You cannot expect people to watch - let alone share - your video unless it connects with them and leaves them with something: more understanding, awareness, or a call-to-action. And when you combine great video with innovative marketing tools like seamless email collection, you have an influential way to generate leads - the ultimate challenge of any burgeoning campaign, business, or non-profit.